Time Frame:
May — July 2019
Team:
Dawn Barnhart – UX, UI, Visual Design, WordPress Build
Laura Frederiksen – Owner / Stakeholder
Custom Development – JSWeb.solutions
Tools:
Description:
Salon Botanical is a high-end hair salon in the Dilworth neighborhood of Charlotte, NC. The new owner, who has worked at this salon for many years, bought it from the previous owner in 2017. The former owner had never developed a site or any digital marketing to promote the business. The first task was to develop new and updated branding for the business that reflected the caliber of the staff, the level of service, the modern, upscale and lush feel of the salon and its product line as well as the new owners personality. This branding was applied to all indoor and outdoor signage and business collateral. The next phase was to design and develop an online presence for the salon that also reflected and promoted the staff, their skills and to provide an avenue for online marketing and promotion.
Previous Logo
Challenge:
Create a simple to use and updated site for very non-technical staff. Provide information on the staff, the services offered and the product line. Additional information on the salon, its location and contact information is also included.
Solution:
Working closely with the owner the site was designed and developed to adhere to the new branding and site objectives. The look and feel needed to continue the lush, botanical feel of the brand. A professional photographer was hired and consulted with to shoot the salon and staff visuals. These were all incorporated into the site’s specific pages.
As part of the site backend, an internal WYSIWYG was also built-in so non-technical staff would be able to easily update, add or re-arrange content of any type.
Outcome:
Salon Botanicals site was launched in July of 2019. The design and ease of use have been very well received.
Wireframes
